Karan Sehgal
PANAJI
At a time when foreign tourists have all gone back to their homes and off-season has set in, a number of branded hotels have used aggressive marketing techniques to improve their occupancy rates. This has helped them in doing good business in a month like May, which is traditionally seen as slow for tourism industry.
From specially curated brunches and heritage tours to nationwide marketing network, branded hotels are using innovative ways to attract domestic tourists in May and June. Most branded hotels have their sales offices in cities like Delhi, Mumbai and Bangalore, which helps them in reaching out to tourists easily.
Shivam Verma, general manager, Royal Orchid Beach Resort & Spa, said, “Thanks to good marketing and strong online presence, we are having around 90 per cent average occupancy in May. Most of our guests are individual travellers, who have come to Goa from all over India for summer vacations.”
Whether offline or online channels, aggressive marketing is helping hoteliers in first knowing what tourists want and then curating right packages to attract them. Take the case of Hyatt Centric in Candolim, which has recently rebranded itself.
Hyatt Centric’s theme brunches and 24/7 multi-cuisine restaurant have been a huge hit this summer attracting tourists and locals alike. The hotel is also providing customised experiences like personalised menus, in-room amenities and detailed travel itineraries to its guests.
Rajesh Malliya, general manager, Hyatt Centric Candolim Goa, said, “Every evening from 5 pm-11 pm, our chefs offer a unique dining experience in the al fresco section, serving a range of global flavours through a kebaberie, and an international bread
