With an aim to expand its network and increase its user base in India, Panasonic India Pvt Ltd, a leader in technology and innovation, on Wednesday conducted Tech-Fest for all its dealers in Goa highlighting the company’s air-conditioner range.
PANAJI
The dealer meet termed as Tech-fest is the company’s endeavor to brief existing and prospect dealers on the air-conditioner business strategy and channel programs which will be formulated for the upcoming 2017 summer season. In order to achieve 14 percent market share in the West, the company has planned its efforts and programs towards distribution channel expansion and overall development of the channel in the region.
The Tech-Fest showcased the new air-conditioner line-up for summer 2017 to the dealers. Encompassing the philosophy of comfort, health and beauty, the meet
revolved around six pillars of technology and customer enlightenment.
Sanjeev Math, Regional Manager West,Panasonic India, said, “At Panasonic, we continuously strive to maintain the momentum and accelerate our growth to meet consumer’s expectations as ever. To spur our growth and get ready for the upcoming summer season, we are taking a few important steps for the AC business. Our dealers and distributors play a key role in strengthening our
presence in the market and providing visibility to our brand. Therefore, we are organizing multi-city Tech-Fests across the country to enhance and develop understanding for our products.”
